HANUMAN – Logo design and T-shirt illustration

Hanuman is a Yoga school in Brazil. The Hanuman store, which operated from 2023 to 2025, sold T-shirts and hoodies inspired by Yoga, Vedic culture, and veganism.

The letter U in the logo, which is also de icon of the brand, was inspired by the Tilak – the red mark – on Hanuman’s forehead.

Tilak is a traditional Hindu marking worn on the forehead typically made with colored powders, clay, or sandalwood paste. The mark has spiritual significance and varies in shape and color depending on cultural and religious beliefs. It is revered as a harbinger of good fortune and prosperity, believed to invoke blessings from the divine and bring auspiciousness to the wearer’s life journey.